Graphic Standard Guide

The University of Illinois at Chicago’s (UIC) College of Architecture, Design, and the Arts (CADA), has it’s own identity separate from the university. The goal was to preserve that individuality that already exists but at the same time to bring it closer to the university’s guidelines.


A system of logotypes were created by layering existing lockups from the university with the addition of custom halftone patterns.


042819 CADA identities_final presentation 10042819 CADA identities_final presentation 11042819 CADA identities_final presentation 14042819 CADA identities_final presentation 15042819 CADA identities_final presentation 12042819 CADA identities_final presentation 13


The development of a system for CADA led to testing on digital and printed mediums, such as, stationary items & webpages.


Letterhead_UICenvelopes(front&back)website-1042819 CADA identities_final presentation 65