Branding + Identity: Gallery 400

Gallery 400 is a space that has served the greater Chicago area for nearly thirty years. Unfortunately, it is commonly mistaken to be a gallery space only for the students of UIC.


This is the current lock up for the gallery:            g400


A new word mark, environmental studies, and web-based directions were proposed to give the gallery space new visibility and to bring it closer to UIC and to the College of Architecture, Design, and the Arts while at the same time giving it a distinct independent identity.

gallery-400gallery-400 2